“It’s a first in the history of fashion: two designers having a true creative dialogue that stems from respect and friendship,” said Donatella Versace. “It led to us swapping roles to create these two collections.”
In a world where luxury houses battle it out to stay on top, smart designers are joining forces. “This is not a collaboration”, states the press. Fendi by Versace, or Versace by Fendi, is a pre-spring 2022 pop-up collection made through the efforts of the two houses’ leaders: Donatella Versace brought her extravagant flair to Fendi, while Silvia Venturini Fendi and Kim Jones reinterpreted Versace’s vision with their expertise for tailoring and eveningwear
The runway show presented in Milan, was divided into two. The Versace by Fendi collection explored the idea of duality. The looks were designed to morph and change, with many pieces reversible or concealing hidden codes, and stressing on multigenerational design. On the other hand, The Fendi by Versace collection took on a punk-rock aesthetic, focusing on “contamination and disruption”. Versace safety pins embellished Fendi classics in a series that was designed to give off that youthfully rebellious vibe.
The connection was first teased by Kim Kardashian in an Instagram photo earlier this year, showing herself with Kim Jones and Donatella Versace. Although it wasn’t revealed until much later that both luxury brands had given each other permission to dig through the archives and put their own spin on a new collection.The partnership, then, was only natural. The two brands looked to each other’s archives to inspire their creations. Hence, the birth of “Fendace”: the mashup of both brands, and we are now expecting to see the new collections flying off the shelves when it launches soon. Among the many people you can expect to see wearing is Versace ambassador Dua Lipa, who attended the secret show, as well as Gigi Hadid, who modelled. Most importantly, Kim Kardashian, who tipped us off to the partnership months ago.
